Pure First 40-100mm T3.5 2x Full Frame Anamorphic Lens

At IBC 2019, Pure First was showing their 40-100mm T3.5 2x full frame anamorphic zoom lens.

Pure First which is a spin-off company from Spirit Labs claims that their lens is the first anamorphic zoom lens in the world that covers ultra-wide to medium telephoto.

Pure First 40-100mm T3.5 2x Full Frame Anamorphic

The lens is a mid squeeze anamorphic and just like the ARRI 9.5-8mm Ultra Wide Zoom the image needs to be flipped in post.

The 40-100mm has a close focus of 53.6cm and it has a front diameter of 134mm. Pure First also claims that the lens will cover an image circle of up to 50mm.

I had a quick play with the lens of the show floor and it looked to maintain good edge to edge sharpness. It also had very minimal breathing.

The lens will cost €40,000 when it’s released.

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By Matthew Allard ACS

Matthew Allard is a multi-award-winning, ACS accredited freelance Director of Photography with over 30 years' of experience working in more than 50 countries around the world.

He is the Editor of Newsshooter.com and has been writing on the site since 2010.

Matthew has won 51 ACS Awards, including six prestigious Golden Tripods. In 2016 he won the Award for Best Cinematography at the 21st Asian Television Awards.

Matthew is available to hire as a DP in Japan or for work anywhere else in the world.