Avid has released MediaCentral 2019, their next generation media workflow platform for TV news, sports and post-production operations.
If you have ever worked in news you will probably be familiar with MediaCentral or similar products. They are the backbone of any newsrooms ability to share, create, store, archive, and publish content.
MediaCentral 2019 has been designed for journalists who need to create stories quickly and efficiently and then be the first to break news on air and on social media.
MediaCentral’s unified platform has a customizable suite of creative tools and media management, which enable teams to work simply from within the modern user interface, create and collaborate from anywhere using any device, and deploy the platform with seamless cloud integration for a full cloud solution or an on-prem/cloud hybrid approach.
“We’ve taken the core business capabilities of MediaCentral, the richest media platform available, and redesigned it so our customers—whether they are a team of two or an organization of thousands—have easy access to information, assets, and apps so they can turn around their content faster than ever before.”
Raymond Thompson, Director of Broadcast and Media Solutions Marketing at Avid
With MediaCentral 2019, teams allocated anywhere in the world can quickly ingest, log, search, edit, distribute, and publish video content to any number of outlets, giving them the agility to create better content faster and maximize its value.
Collaboration across multiple sites
Up to six production sites can connect, enabling sharing and powerful searching of content in different locations for greater accessibility and collaboration. Content creators can search, browse, and playback media remotely with the same performance as if stored locally.
Faster and more intuitive search
Find media faster by using the new query builder, and expanded filtering (metadata, dates, and favorites). Users get the right results faster and are better able to leverage and monetize their media assets. The Phonetic Index option allows users to find all clips that contain the words that they’re looking for in a matter of seconds.
New logging capabilities
Users can log assets with meaningful details quickly. Ideal for sports, news, reality TV, and post production, the new Log app allows loggers to tag information as it happens, and mark in/out points quickly, enabling other team members to easily search large amounts of media and find the right clips faster.
Automated file ingest
Ingest high volumes of media through a web browser or volume ingest with full Avid Media Access (AMA) support in the Ingest desktop app.
Flexible deployment
Users can set up the platform however they want and transition it as business needs evolve. MediaCentral can be deployed on premises in a facility, in a private data center or with a hybrid model.
These new functions enhance and extend the industry-standard platform’s modular, scalable design and full suite of apps, services, and connectors that accelerate every part of the media creation and publishing workflow.
