Pond5 has announced the launch of its new Editorial collection in partnership with global news agency Reuters, as well as Cover Video and Newsflare.
The collection has officially launched with more than 4.3 million clips. New content will be added every day, including rare editorial video clips. This new partnership makes it the largest collection of royalty-free editorial videos in the world.
Why is this important?
- Access to high-quality news footage has traditionally been subjected to complicated licensing structures at high prices. With this collection, Pond5 is reinventing an industry largely known for a strict rights-managed approach.
- The new royalty-free model for this content gives filmmakers and creators worldwide access to a massive collection with transparent pricing and footage starting at $79 a clip.
- Royalty-free editorial content will be sourced from global news agency Reuters, one of the world’s most respected editorial resources. Other partners include Cover Video, which offers celebrity and entertainment video content, and Newsflare, known for user-generated breaking news videos, with more partners to be announced in the coming weeks.
Access to high-quality news footage has traditionally been subjected to complicated licensing structures at high prices. With this collection, Pond5 is changing an industry that has largely been known for its strict rights-management approach. The new royalty-free model for this content gives filmmakers and creators worldwide access to a massive collection of premium news, celebrity, sports, and archival footage with one simple license, at a fraction of the cost of traditional licensing options — footage in the collection starts at $79 a clip.
“Historically, it’s been very difficult for content creators to license quality, reliable news footage. Prices were often based on a litany of factors, such as where you’re using the media, how you’re using it, and how many different places you’re going to use it. That antiquated process needed to be reinvented, and with the launch of our new royalty-free editorial marketplace, it all goes away. Anyone can now license content under one license, for a reasonable price.”
Pond5 CEO Jason Teichman
Reuters Partnership
To build the new collection, Pond5 has partnered with global news agency Reuters. This is a smart move at Reuters is one of the biggest news agencies in the world, and Pond5 users can benefit from a lot of the content they create.
As well as partnering with Reuters, Pond 5 has also teamed up with Cover Video which offers celebrity and entertainment video content, and Newsflare, known for user-generated breaking news videos. Pond5 will be announcing other partnerships over the coming weeks.
You can learn more about the new Pond5 Editorial collection here.
