SmallRig has set out to help streamline decision-making for users and reduce costs, by sharing design expertise and fostering compatibility within the accessories ecosystem. They have released a Configurations Catalog that will be continually updated that shows precise measurements and sizes for all of its accessories.
According to SmallRig, the photo and video industry has long struggled with diverse yet inconsistent product standards, leading to compatibility issues for users. SmallRig states that surveys have shown over 70% of users encounter problems combining equipment, while 30% cite a lack of unified market information, resulting in increased costs and confusion during purchases.
