To celebrate FilmConvert’s Birthday 🎉 they are offering 33% off FilmConvert Nitrate and CineMatch plugins. This sale is on until the 22nd of April and excludes add-ons and upgrades.
From Humble Beginnings
FilmConvert was launched in 2012 in Wellington, New Zealand. In the early stages, they had a sister company that focused on post-production, and customers would want to shoot on film. At this time, a 10-minute roll of 35mm film was around $1000 NZD (per roll), and many customers couldn’t make it fit within their budget.
At the same time, they had some RED One’s available to rent, however, RED color science was still very new and wasn’t to everyone’s taste. FilmConvert decided to try make the RED One look like film, so users could have the best of both worlds. Their first instinct was to mimic the film process as much as possible and take in digital footage and give back the look of a Cineon film scan. From there, it could be treated like any other film process.
Originally it was developed specifically for the RED One. This was also before RedLogFilm, and when they tried to convert sRGB images to Cineon, they found this was very hard to do. Eventually, they applied a print film and viewing simulation on top of their targets. This defined the original FilmConvert look.
12 years later FilmConvert has come a long way. They introduced a new version of the plug-in FilmConvert Nitrate in 2019, which now features 19 different film stock emulations and over 100 camera packs from all the major camera brands.
Last year they also announced Halation for FilmConvert Nitrate.
