Sony this week also announced they would not be attending, and I predicted the others would follow suit. This leaves Canon and Blackmagic Design the last of the big camera manufacturers to announce their departure from the trade show.
It’s hard to believe that it’s already September, which means NAB 2021 is right around the corner. As you prepare for the event, I want to provide an update on Panasonic’s plans for the show.
Carter Hoskins – Director, Professional Imaging
After careful consideration of several key factors impacting the show, including the current conditions of the COVID-19 pandemic, we have made the decision not to attend the event in Las Vegas.
In place of participating in person, we’re planning to meet and connect with our valued customers via our digital platforms where we look forward to sharing our exciting announcements. We are confident a digital experience will be effective, similar to events we’ve hosted over the last 18 months.
We will be in touch with updates on event specifics over the next few weeks, but please reach out directly with any immediate questions.
We continue to appreciate your business and look forward to connecting outside of the show!
NAB is a big show that caters to broadcast stations and live productions for the most part. For most of the readers of Newsshooter, those products are not much of interest. Live trucks, Sat trucks and large switchers and infrastructure are all about broadcast. Without the camera companies, it will make going to the show a tough decision for many.
Lighting, editing, and sound products are also in our wheelhouse. and I do feel many will be at the show since they are much smaller and have smaller booths with fewer people to manage. It’s a tough decision for everyone, but safety has to come first.
Also announced today Ross Video will not attend. Ross Video specializes in live video productions.
