Today at SXSW, Vimeo announced support for 360 video, including access to Vimeo’s Video On Demand marketplace for 360 content creators and viewers.
This announcement comes only a few months after GoPro announced it would no longer be hosting VR/360 content and Vridio would be shuttering its popular platform.
With Vimeo’s VOD Marketplace, Pro and Business accounts will be able to rent, offer subscriptions, and sell access to 360 content while keeping 90 percent of the revenue (after transaction costs).
Vimeo’s 360 video support allows uploads in up to 8K and HD offline viewing in Vimeo’s mobile apps. It will also support both monoscopic and stereoscopic video, add metadata, customize player embed settings, capture email leads and insert calls to action, and more.
It also supports setting the user’s field of view and initial direction of the viewer, and includes a compass to orient viewers.
“Vimeo has always been committed to preserving and delivering the highest quality video and our move into 360 expands our premium video technology solution to 360 filmmakers,” said Sara Poorsattar, Vimeo’s Director of Video Product. “Their stories now benefit from our advanced video compression and player customization tools, along with streaming and offline viewing up to 4K.”
Vimeo will also launch its 360 Video School dedicated to educational resources for creators learning 360 production, from camera selection to shooting and editing. It is also launching a curated collection of 360 videos from its creators.
Vimeo’s 360 content is available on its Android and iOS mobile apps and is compatible with Samsung Gear, Google Daydream and Zeiss VR One headsets. Support for Oculus Rift and HTC Vive will be coming soon.
